Recently, the website of an acquaintance caught my attention. The acquaintance and her family are venturing into the catering business and put together a well-designed website. However, looking over the website, several things stood out to me, and not in a good way. While each page offered the ideal length of content, it was full of grammatical errors, run on sentences, missing or incorrect links, borderline libelous information and it didn’t have a call to action. Avoid their mistakes by following these five tips. Continue reading
Writing is an intimidating process for most people. There’s a popular illusion that good writing is reserved for those people who have dedicated their educations to it. Many potentially great writers are turned off by writing because they hated English class in high school or they haven’t had the opportunity to hone their writing skills. Continue reading
Writers can write anywhere, right? Some writers create their best work in front of a computer keyboard positioned on a desk in their home or office; other writers need paper, pen and the buzz of a coffee shop; still others are comfortable with their laptop or tablet on the couch or in a cozy nook of their homes. I always had a vision of creative types writing in their Moleskine books at the local coffee shop or elsewhere in public. This stereotype is accurate here on the North Coast—the coffee shops I’ve been to are full of people scribbling away in their notebooks. If you’re a creative writer, these are great places to craft character sketches; there are certainly characters poking around Eureka and Arcata any day of the week. However, if you’re a marketing writer, you have no real need to get out to the coffee shops to write, unless you really want to.
Working from home has allowed me to explore where I do my best work. The house we’re renting has this great, comfy seating nook that overlooks our backyard. However, I just couldn’t get comfortable enough to write there. I moved to the kitchen table, where bright light streams in during the afternoon. While this was a great place to write when the house is empty, it left me in the sight of my 1-year old, which made him think that it was okay to distract me with his cute little face.
So, now I’m in the office/guest room, typing on a laptop that sits on a desk we were given by friends of ours. It’s not a shabby place to write—I have two windows; one overlooks the backyard, the other overlooks the street. It’s quiet with a door that closes to keep me out of sight of curious toddlers. And I get some of my best work done here, sitting upright and typing ergonomically at my desk. Sometimes tradition isn’t always bad.
Where’s your favorite place to write? Do you notice a difference writing in different places?
Good writing is rare in business. Yes, this is a bold statement, but from what I’ve seen, it’s true. While people lament the failure of the American educational system to train our kids for a future in STEM, they’ve also failed to teach writing basics. The ability to write well is essential, regardless of your field or industry. Continue reading